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Wrapping up Cloud Expo 2012

June 26, 2012 / jbrooks

 

We had a great time at the 10th Cloud Expo 2012. It was my first time at a
Cloud Expo show, so I wasn’t sure what to expect. But man, what a blast it turned out to be. Great exhibits, great audience, great floor traffic, great conversations with IT leaders and folks in the channel.

Evolve IP showcased our featured products — virtual desktop, cloud call center, and virtual server — and our people, through presentations, demos, and social media. Now that the smoke has cleared, I’d like to share what I felt were our own highlights, as well as some of the hot topics I heard most on the show floor.

Our VDI demos were a big hit. Our demo of our cloud-based virtual desktop infrastructure (VDI) running on the iPad turned out to be the hottest thing going. I would go so far as to say it stole the show. In our demo, we hooked up an iPad (and/or Motorola Xoom) to one of our 26-inch monitors; fired up the Evolved Office: Desktop; and showed the potential of this technology with the Office 2010 suite, and even Photoshop CS6. People were flocking to it like flies to honey.

We were also demonstrating VDI running on a 5+ year old Dell laptop. Since the desktop is running in the cloud, it was behaving like a Quad Core i7 with 8Gb RAM rather than an early Core 2 Duo with 2Gb RAM, which is the actual hardware on the machine. Windows running fast on an iPad is cool, but showing it running so snappy on antiquated hardware is just as powerful.

The performance and user experience were outstanding, and many people were blown away. I’ll admit to having trepidations about our ability to demo this technology due to the, shall we say, minimal, bandwidth available at the Jacob Javits Center during the show. The worrying turned out to be for naught; however, as our VDI demos went smooth as glass.

I took in all of the competitors’ VDI demos, and noticed a lot of issues with lag and disconnections stalling their presentations. Thankfully, our architecture proved up to the challenge, and showed it’s optimal for bandwidth-constrained mobile VDI.

iPad running Windows and Photoshop CS6 via the Evolved Office: Desktop VDI
Photoshop was installed and running on the iPad in minutes. I even created this graphic as part of the demo. Note how the iPad detects the monitor and keyboard and turns itself into a giant trackpad.

Our Windows-on-iPad demo surprised attendees. We spent a lot of time showing people how VDI “doesn’t suck” on a tablet. You’ve seen the other demos, where people struggle to run a Windows desktop app on a tablet via VDI, because Windows isn’t a native touch interface.That’s not the case when running our chosen app, VMView from VMWare. People were amazed that they were able to use Windows on the iPad or Android, and it felt and worked like a real PC with an embedded virtual keyboard and virtual touch pad — but on a tablet!

Once connected to a monitor (via VGA/HDMI adaptor or AirPlay), the iPad itself becomes a split touchpad and keyboard. Hook up a Bluetooth keyboard and the iPad becomes a giant trackpad. These are fun aspects to demo and elicit some genuine “oohs” and “aahs”. One skeptic rolled up to me and asked, “Can you really treat this like your own desktop? And if you can, to what extent?” I asked him what he did for a living.

Turned out he’s a graphic designer. So I offered to install Photoshop CS6 right then and there, using my iPad, over the Javits Center’s aforementioned crummy Internet connection. He laughed and hung around to see me fail. Five minutes later (literally), he was watching CS6 run on the iPad, fast as all get out. He was sold.

And so were lots of other folks who, for the first time in their careers, realized that maybe, just maybe, a tablet can now serve as a true desktop replacement. It used to be that the term “desktop replacement” meant a $1500-$3500 laptop that weighed ten to 15 pounds. Now, thanks to the Evolved Office: Desktop, it’s a thin and light tablet that fits in your briefcase or shoulder bag.

Joe Corvaia’s TCO keynote rocked the house. Joe’s presentation, “Cloud VDI: Leveraging the Full Potential of the Cloud,” was practically standing room only. He gave attendees a useful road map for replacing their costly desktop infrastructure with a cloud-based virtual desktop, saving money without sacrificing functionality. He also shared best practices for measuring TCO of a VDI. That info alone had people’s heads spinning and pens jotting. Apparently this is a topic most VDI vendors can’t answer. Joe can, and did. Check out a video of the TCO component of his presentation here.

TMCNET peered into Evolve’s crystal ball. TMCnet editor Erin Harrison stopped by our booth to get Joe’s take on what’s next for cloud computing. You can hop over to our blog post recapping Joe Corvaia’s TMCNET interview to catch the full conversation.

Hanging out with our partners and some new friends. We synced up with a lot of our partners at Cloud Expo and made some new friends. It was great to see our partners at Fortress ITX, Princeton Hosted Solutions, and Intelisys. We had a great time at Server Central’s networking reception at the Ainsworth and made some new friends with our booth neighbors at GlobalKnowledge and Ricoh. The show had a very collaborative vibe to it and, technology aside, it was the people that made it a memorable experience.

As far as hot topics on the show floor, the big ones were cloud security, cloud performance enhancement, and cloud reliability. The talk was around security was mostly around data encryption and data access. These security discussions were being driven by the folks you would suspect; the vendors, network admins, and top-level IT leaders. What surprised me the most were the amount of application developers in attendance.

Developers are looking for ways to capitalize on the cloud, and are trying to figure how to use, for example, virtual desktops as a delivery mechanism for some of their apps. They were also asking how they can leverage cloud hosting, cloud servers, and cloud architecture not only for their own organizations, but also so they can advise their customers. Development shops are asked all the time about these things, and they need good answers.

And I think a lot of the security, performance, and data management concerns developers and, frankly, others have about the cloud can be traced to a lack of understanding about how the cloud differs from the way we’re used to doing things. It’s a conceptual shift. You used to have your own data center with lots of blinking lights. You knew your data was secure because you were the one controlling the firewall, you were the one setting the policies, you were the one configuring security on the servers.

Now your company, your customers, and the market overall — in other words, your competitors are increasingly there — are applying pressure for your applications and data to be housed in someone else’s data center, in this buzzworthy thing we call the cloud. In truth, “someone else’s data center,” if you’re choosing a good provider such as Evolve IP, is going to be infinitely more secure than any development or small business IT team could ever achieve.

Evolve IP, and any other cloud service provider worth their salt, are running Fortune 100-level best-of-breed equipment, and are staffed with some of the industry’s most experienced networking and security engineers. But fear often trumps facts. There’s still that “out of sight, out of mind” concern.

People are used to being able to walk into their data center, see the blinking lights, touch the consoles, and do the care and feeding they’ve become accustomed to. That’s all becoming abstracted out to the cloud now. And they have to trust the assurances of the cloud providers that, yes, we have all of our SOC certifications, we’re PCI certified, your data is encrypted, your virtual private cloud is actually your private cloud, and so on.

So, I still saw lots of people struggling with that perceptual leap at Cloud Expo. The industry as a whole needs to help them with that understanding. And I’m happy to step up and start. In my next post, I’m going to show you how I have started eating the Evolve IP dog food, and how it is transforming my work life. I decided to dump my laptop for a week and work solely on my iPad, using Evolve IP’s virtual desktop. The experience was mind blowing, even for a guy who promotes and sells this stuff. Keep an eye on the Cloud IQ blog for that.

Categories: Cloud Computing
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The Evolve IP Compliance CloudTM

Compliance is a way to do business … not an afterthought when clients need it.

At Evolve IP we have a dedicated compliance and security practice and work with two of the world’s top 3rd-party compliance auditors, Grant Thornton and Ernst & Young, to enable customers to extend their compliance to our fully audited cloud. This focus allows us to deliver the documentation and assurances that other’s simply cannot including HIPAA / HITRUST, PCI-DSS (all 12 sections), SOC 2/3 and more. The Compliance CloudTM includes true client isolation, encryption in transit and at rest, private VLANs, firewalls and dozens of other security measures.

 
 

Compliance may vary by region

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    David Frankil, Chairman of the NJCUL Services Corporation and President/CEO of the New Jersey Credit Union League

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Our analyst-acclaimed solutions are built on a world-class, compliant architecture that leverages the blue-chip technologies organizations already know and trust.

Gartner

We deploy best-of-breed solutions including: Disaster Recovery, Contact Center, Unified Communications, DaaS, IaaS. Our services are analyst-acclaimed, vendor-validated, client recommended and award-winning.

HITRUST

Evolve IP is proud to have achieved the honor of being HITRUST CSF certified! Certification to the HITRUST Common Security Framework (CSF) affirms that all of Evolve IP’s cloud computing and cloud communications services adhere to the strictest security standards for electronic protected health information (PHI). The HITRUST security standard was developed by and for the healthcare industry as a means of going above and beyond the compliance requirements of HIPAA.

The HITRUST Common Security Framework (CSF) was developed to address the multitude of security, privacy and regulatory challenges facing healthcare organizations. The HITRUST CSF was developed by healthcare and IT professionals to provide an efficient and prescriptive framework for managing the security requirements inherent in HIPAA. HITRUST CSF rationalizes healthcare-relevant regulations and standards into a single overarching security framework. An important part of the “What is HITRUST” answer is understanding that the CSF is risk-based and compliance-based so that organizations can tailor the security control baselines and vendor management programs that they follow based on their specific organization type, size, systems, and regulatory requirements.

HIPPA

The Privacy regulations of the U.S. Health Insurance Portability and Accountability Act (HIPAA) require health care providers, organizations, and their business associates, develop and follow procedures that ensure the confidentiality and security of protected health information (PHI) when it is transferred, received, handled, or shared. This applies to all forms of PHI — paper, oral, and electronic, etc. Those who fail to adhere to HIPAA can suffer from huge fines climbing into the millions of dollars for major violations.

The Compliance Cloud™ fully enables covered entities and their business associates subject to HIPAA regulations to leverage a secure environment to process, maintain, and store protected health Information (PHI) featuring among other controls.

SSAW 16 Service Organization Control II (SOC 2)

Evolve IP has received an SSAE 16 SOC 2 Type II report on our internal controls relating to how we assess and address the potential risks associated with the security, availability, and confidentiality of not only the cloud-based services that we provide, but also our physical and logical infrastructure. Evolve IP utilizes the Certified Public Accounting firm of Grant Thornton to perform its annual audit and attestation in accordance with the Statements on Standards for Attestation Engagements No. 16 and the associated Trust Services Principles, as published by the AICPA, to evaluate the effectiveness of Evolve IP’s service organizations controls.

Forbes

While Forbes regularly features coverage and recognition about Evolve IP, they've most recently recognized Evolve IP as being the "Best Cloud Computing Companies And CEOs To Work For In 2017".  They've ranked Evolve IP in the Top 3 just behind Google and Microsoft in the Cloud Infrastructure classification.  (Feb 2017). Forbes  also recently recognizes Evolve IP for bringing Singer Equipment Corporation, a mainstream business based in PA, into the cloud by means of unified communication. (Sept  2017). Last year, Forbes recognized Evolve IP's survey of 1,080 executives citing that the number one reason to go to the cloud is the same reason that it is avoided. (Mar 2016).

Unified Communications Product of the Year

TMC and Internet Telephony Magazine have named Evolve IP’s unified communications platform as a 2017 Unified Communications Product of the Year Award winner. This marks the 6th time Evolve IP has been honored with this prestigious award and follows a series of product innovations that have allowed the company to rapidly expand its international coverage.

Evolve IP’s business collaboration tools and IP phone system dramatically improve employee productivity in the office and on the road with a Unified Communications as a Service (UCaaS) platform that fully integrates voice, video, instant messaging & presence (IM&P), desktop sharing, audio/web conferencing and more. The company also provides a sophisticated Web-based management portal, OSSmosis®, that allows administrators to easily configure system functions and quickly modify users without the need to reach out to a third party for changes.

Inc.

Inc. magazine has recognized Evolve IP in the 34th annual Inc. 500|5000, an exclusive listing of the nation's fastest-growing private companies. The list will be unveiled in the September issue of Inc.

The story of this year's Inc. 5000 is the story of great leadership. In an incredibly competitive business landscape, it takes something extraordinary to take your company to the top," says Inc. President and Editor-In-Chief Eric Schurenberg. "You have to remember that the average company on the Inc. 5000 grew nearly six-fold since 2012. Business owners don't achieve that kind of success by accident.

Payment Card Industry Data Security Standard (PCI DSS)

Evolve IP has achieved Payment Card Industry (PCI) Data Security Standard (DSS) compliance covering all 12 sections of the PCI DSS. The PCI data security standard is a comprehensive set of standards that require merchants and service providers that store, process, or transmit customer payment card data to adhere to strict information security controls and processes. It was created by the founding brands of the PCI Security Standards Council, which includes American Express, Discover Financial, JCB International, MasterCard Worldwide, and Visa Inc.

CSA STAR

Evolve IP is also a registered and participating member of the CSA Security, Trust & Assurance Registry (STAR). The CSA was formed to encourage transparency of security practices within cloud providers. It is a free, publicly accessible registry that documents the security controls provided by various cloud computing offerings, thereby helping users assess the security of cloud providers they currently use or are considering contracting with. CSA STAR is open to all cloud providers, and allows them to submit assessment reports that document compliance to CSA published best practices. The searchable registry will allow potential cloud customers to review the security practices of providers, accelerating their due diligence and leading to higher quality procurement experiences. CSA STAR represents a major leap forward in industry transparency, encouraging providers to make security capabilities a market differentiator.

Deloitte’s Technology Fast 500TM

Evolve IP has been ranked for the second consecutive year on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America – both public and private. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2012 to 2015. The list is a veritable Who’s Who of technology that has included tech companies like Google, VMware and Facebook.

Technology Fast 500 provides a ranking of the fastest growing technology, life sciences, and energy the companies – both public and private – in North America. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth during the period from 2012 – 2016.

Red Herring

Red Herring has named Evolve IP as one of the Top 100 Companies in North America.  Red Herring’s Top 100 recognizes the leading and most promising private companies from around the world. Among the over 20 criteria used to analyze companies for the award, Evolve IP was noted for its financial performance, technological innovation, customer footprint, the DNA of its founders and addressable market.

Red Herring selects the award winners for North America from approximately 1,200 privately financed companies each year in the US and Canada. Since 1996, Red Herring has kept tabs on these organizations and its editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, Palo Alto Networks and eBay would change the way we live and work.

Entrepreneur

Evolve IP has been recognized as one of the “Best Entrepreneurial Companies in America” in Entrepreneur magazine’s Entrepreneur360™ Performance Index, a study involving a comprehensive analysis of private companies in America. Based on this study forged by Entrepreneur, Evolve IP is recognized as a company that exemplifies growth, not just in top and bottom line, but in sustainability and the ability to achieve lasting success.

According to Entrepreneur, after evaluating approximately 10,000 U.S. based firms, the team of editors and researchers behind the E360 Performance Index collected more than 250 pieces of data from the finalists, focusing on growth drivers and challenges, goal setting, resource allocations, and reward systems. The analysis uncovered a class of leading companies, including Evolve IP, whose continued success is largely based on superior value creation for their customers, building an adaptive learning culture, and aggressive geographic expansion—placing them amongst the most dynamic firms in America today.

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