ROTTERDAM, Netherland, August 26, 2022— After Evolve IP completed their 5-month-long rebranding effort in conjunction with Liquid Agency, a leading Silicon Valley brand consulting firm. Evolve IP has been rolling out the rebrand throughout their global organisation, launching the UK website in April and now in the Netherlands. This is the final stage in enhancing the new Work Anywhere messaging and getting Evolve IP ready for future growth.
Originally Mtel, Evolve IP Netherlands was acquired in 2017. Mirroring the Evolve IP services for direct services, Evolve IP Netherlands is now working with Evolve IP UK, creating a larger EMEA team. Since Evolve IP UK has seen massive growth in Partner Services since 2018, Evolve IP EMEA is focusing on their Partner Services growth. Evolve IP Netherlands is now working to support more partners throughout EMEA – and the website is an integral step in supporting this.
We spoke to Leon Schuurmans, General Manager of Evolve IP Netherlands, “We understand the importance of having the right messaging that speaks to our audience. Having a Dutch website is integral to this process. We are pleased to have the website live and have the Evolve IP messaging now across the global team. We will continue to develop and improve, providing dedicated resources, and developing and testing pages to ensure we provide our customers with the best user experience. Our priority is that Evolve IP is easy to do business with.”
It's also important to understand the messaging and the why behind this new brand story. Ciara McNeely, Vice President of Marketing for Evolve IP, explained: “For the past 30 years, IT strategies have been based around locations as the ‘unit of measure' for most of the business investment,” McNeely said. “Fast forward to today, though, and hybrid work is here to stay and, in many cases, 100% of employees are remote at least part of the time. This shift has made the base unit of measure in any IT strategy the end user and it has completely changed the way businesses consider cloud services. So, we felt like it was time to focus our entire brand around making the future of work better for everyone and counting our success in terms of people served, not locations supported.”
One of the biggest takeaways from the rebranding work for Evolve IP’s CEO, Pete Stevenson, was viewing Evolve IP’s brand story through the lens of the people. “We rebranded because our approach to the market has to incorporate the rapid changes and adoption of remote work solutions that have become commonplace in today’s business world,” Stevenson said. “Our Work Anywhere solutions have become significantly more relevant and critical in hybrid work environments,” explained Stevenson. “We believe our brand promise isn’t just about technology and services, but also about how we care for our customers. It is the combination of it all that represents who we are, how we go to market and our team’s attitude towards solving complex communications problems for our clients. It’s that simple”
Evolve IP is the essential IT ally. Making the future of work better for everyone. To learn more about Evolve IP Netherlands, contact the team today.
