Cardiff – October 2025

Focus on Hospitality powered by Focus Group, one of the UK’s leading independent providers of business technology and connectivity solutions, has announced a strategic partnership with Evolve IP - a global leader in hospitality telephony, to deliver modern, cloud-based telecoms and communications solutions tailored to the unique needs of hotels and hospitality operators.

As a key deliverable from Focus on Hospitality, this partnership brings together two hospitality-focused providers to deliver a comprehensive, future-proof telephony solution designed to enhance guest experience, streamline hotel operations, while reducing total cost of ownership. Hotels will benefit from site-wide connectively covering large complexes for greater staff collaboration and communication. The integration of AI will streamline routing of calls to engage appropriate departments to meet guest expectations and provide more personalised services.

Evolve IP’s carrier-grade hosted telephony platform supports a full migration from legacy on-premise PBX systems to a secure, cloud-based environment without disrupting service. For hotels and hospitality businesses, this means retaining existing in-room hardware while unlocking advanced features such as Omni-channel contact centre capabilities, Microsoft Teams and Webex integration and Failover protection and global porting support in 70+ countries.

With integrated AI, Focus on Hospitality and Evolve IP power virtual agents to gain a deeper understanding of guest preferences and emotions with advanced sentiment analysis and system configuration to automate guest services for enhanced guest experiences and team operations. In capturing all data real-time analytics and wallboards assess the performance and opportunities from telephony systems.

With a clear focus on hospitality-specific needs, including extension dialling across multi-property portfolios, mobile workforce enablement, and compliance-ready call recording, the solution offers flexibility, scalability, and continuity - all critical in a 24/7 guest-facing environment.

 

Alex Finn, Global Sales Director at Evolve IP said, “We’re delighted to be partnering with Focus on Hospitality as they launch this exciting new initiative. The hospitality sector is entering a new era of transformation, and at Evolve IP, we believe in the power of strategic collaboration, bringing together specialist knowledge, trusted relationships, and technology that truly makes a difference. Partnering with Focus on Hospitality allows us to support hotels in delivering seamless, secure guest experiences while navigating the complexities of modern operations.”

Alessandra Leoni, Head of Hospitality at Focus on Hospitality, added: “This partnership gives UK hoteliers access to next-generation, cloud-based telephony solutions designed specifically for their business. From seamless in-room integration and extension dialling across multi-property portfolios, to compliance-ready, the solution enables hotels to remove single points of failure by migrating to an always-on cloud solution incorporating AI that adds real value. In working with tried-and-tested, globally recognised telephony solutions we can further support hotel clients in their digital transformation journeys.”

Focus on Hospitality continues to grow its offering across IT, cybersecurity, voice and data, and this partnership strengthens the backbone of its telecoms proposition, with fully managed, secure, and scalable solutions tailored for independent hotels and large chains alike.

 

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