Evolve IP Announce New Technical Account Manager ‘Game-Changing’ Role To Boost Customer Engagement & Knowledge

Cardiff – May 2025

Evolve IP has created its first-ever Technical Account Manager, providing both sales and technical support – to streamline knowledge and sales enablement for reselling partners.

The global white-label cloud collaboration service provider has appointed Paul Fletcher to the newly created role, hailed as a ‘game-changer’ by combining both account management with technical expertise.

The 34-year-old was previously a Solutions Consultant, having joined the company in March last year as part of a 16-year industry career, spanning reseller and retail roles, including a Head of UC and Connectivity position.

“My Solutions Consultant job involved helping bring new products and new providers into our ecosystem, such as AI, as well as providing day-to-day support to our Account and Partner Managers,” he explained. “My new role brings both elements together; account relationships and crucially the technical knowledge that ties the two departments together.”

Delve Deeper

Paul highlighted: “We have a very efficient sales and solutions team. The company vision is to provide account management that brings those two teams together, someone who is commercially savvy and can lead technical conversations.

“Many of our partners don’t always need support with selling, they require a solutions sales approach from someone who can build and understand the technology that we are providing them.

“The idea is to give partners a single point of contact to help connect our full range of products. Allowing us to offer better, more seamless support and service by taking a more complete view of their needs. My role is to bring everything together.”

He added: “I want partners to view me as a technical resource and extension of their business. They know how to sell and find their own prospects. I will be assisting them to create more ‘sticky’ and compelling customer relationships. We live in an omnichannel world where technology and communication, rather than cash flow, is the bloodstream of a business, be that email, live chat or voice. If a business can’t communicate and interact with their customers, they are not going to make money and grow their business.

“I want to be a knowledge bank and understand all the different aspects of a partner’s business, not just sales but technical implementation too.”

Game-Changer

UK Sales Director Jamie Hughes says Paul is a perfect fit for the joint role, which he described as a ‘bit of a game-changer’ for the company.

“Evolve IP continues to innovate internally and externally in a fast-paced technology world. Paul possesses the pedigree, personality and passion to combine technical acumen with sales support in a best of both worlds’ scenario.”