Evolve IP and IT Naturally Forge Strategic Partnership to Enhance Cloud Collaboration Solutions

Cardiff – 14 May 2025

Evolve IP, a leading provider of cloud-based collaboration solutions, has struck a strategic partnership with IT Naturally, a Peterborough-based Managed Service Provider (MSP) renowned for its people and planet-first approach.

This collaboration aims to deliver seamless, integrated workplace technologies that enhance productivity, security, and user experience for businesses navigating the evolving digital landscape.

IT Naturally, a certified B Corporation, is committed to transforming the MSP market by prioritising social and environmental responsibility. Its core values—being skillful, human, and playful—align with Evolve IP's mission to provide innovative and user-friendly cloud solutions.

Jamie Hughes, UK Sales Director at Evolve IP, expressed enthusiasm about the partnership:

"IT Naturally's dedication to delivering easy-to-use, flexible technologies and beingsustainably conscious, resonates with Evolve IP's strengths. We are excited to support IT Naturally as they expand their customer base, offering businesses alternative technologies that can enhance their communication strategies."

Through this partnership, IT Naturally will offer a range of Evolve IP’s enterprise-grade, white-label solutions from its Anywhere Product Suite, designed to help organisations thrive in a 'work anywhere' world. Evolve IP also provides native integration with leading collaboration platforms, including Webex and Microsoft Teams.

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Hughes further highlighted the benefits of the collaboration: "Our expanding ecosystem of best-of-breed solutions includes call capture, business insights, conversational moments, API integrations, receptionist console, PCI-compliant payment services, outbound AI communications, CCaaS solutions, and business mobile technology.

“By empowering our partners with seamlessly integrated workplace technologies, we aim to support their customers in improving productivity, security, and the overall end-user experience. We are delighted to welcome IT Naturally to the Evolve IP partner community."

This partnership underscores both companies' commitment to delivering innovative, sustainable, and human-centric IT solutions, setting a new standard in the managed services industry.

It’s a view that is echoed by Richard Gardner CEO at IT Naturally “We’re really excited to partner with Evolve IP and the cutting-edge telephony solutions they provide. There’s a clear opportunity for our clients to enhance their telephony setup, with the added benefit of having a single, trusted MSP - IT Naturally - to deliver the changes and wrap it all with 24x7 support from our service desk.

“The technology is impressive, especially the AI-enabled features that can add real value to contact centres. It’s a great addition to our portfolio, complementing our existing Teams Telephony offering, and with the BT copper line switch-off now imminent, this couldn’t come at a better time.”

Evolve IP is continuing their growth throughout the EMEA region offering partners the opportunity to access two of the industry-leading voice solutions, Webex & Microsoft Teams. These voice solutions are rigorously tested and integrated with technologies that support any business's communication needs. To find out more about Evolve IP’s solutions, contact the team for further information.